Advertising and the World Wide Web / edited by David W. Schumann, Esther Thorson.
"In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, a...
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Corporate Author: | |
| Other Authors: | , |
| Format: | Conference Proceeding eBook |
| Language: | English |
| Published: |
Mahwah, NJ :
Lawrence Erlbaum Associates,
1999.
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| Series: | Advertising and consumer psychology.
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| Subjects: |
Internet
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| Call Number: |
HF6146.I58 A38 1999eb |
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