The 75 greatest management decisions ever made / Stuart Crainer.

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Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Access limited to one user at a time.
Main Author: Crainer, Stuart.
Format: eBook
Language:English
Published: New York : AMACOM, ©1999.
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100 1 |a Crainer, Stuart. 
245 1 4 |a The 75 greatest management decisions ever made /  |c Stuart Crainer. 
246 3 |a Seventy-five greatest management decisions ever made 
260 |a New York :  |b AMACOM,  |c ©1999. 
300 |a 1 online resource (xixx, 239 pages) 
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504 |a Includes bibliographical references (page xxi) and index. 
505 0 |a Industry inventors -- The name game -- Marketing magic -- Lucky foresight -- Leading by example -- Supermodels -- Getting on -- Competitive advantages -- Bright ideas -- People power -- The hall of infamy. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
506 |a Access limited to one user at a time. 
520 8 |a Publisher Fact Sheet  |b A pithy compendium celebrating pinnacles of decision-making that have shaped management through the ages. 
520 8 |a Annotation  |b Sometimes controversial, sometimes irreverent, but always witty & informative, this book represents managerial genius across all (not just business-related) spectrums. Each entry describes a feat of management brilliance, extracts the invaluable lessons it contains & explores its ultimate impact. Readers will learn about the history-making decisions that gave rise to: the assembly line, the first reliable system of weights & measures, the credit card, the discovery of America, print & television advertising, the Walkman, Microsoft, CNN, the mainframe computer, the PC, the weight-loss industry, market research, mass production, brand management & more. 
588 0 |a Print version record. 
650 0 |a Decision making  |v Case studies. 
650 0 |a Decision making  |x History. 
650 0 |a Management  |v Case studies. 
650 0 |a Management  |x History. 
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