The 75 greatest management decisions ever made / Stuart Crainer.
Publisher Fact Sheet
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Access E-Book |
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Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
Main Author: | |
Format: | eBook |
Language: | English |
Published: |
New York :
AMACOM,
©1999.
|
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100 | 1 | |a Crainer, Stuart. | |
245 | 1 | 4 | |a The 75 greatest management decisions ever made / |c Stuart Crainer. |
246 | 3 | |a Seventy-five greatest management decisions ever made | |
260 | |a New York : |b AMACOM, |c ©1999. | ||
300 | |a 1 online resource (xixx, 239 pages) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
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504 | |a Includes bibliographical references (page xxi) and index. | ||
505 | 0 | |a Industry inventors -- The name game -- Marketing magic -- Lucky foresight -- Leading by example -- Supermodels -- Getting on -- Competitive advantages -- Bright ideas -- People power -- The hall of infamy. | |
506 | |a Access to electronic resources restricted to Simmons University students, faculty and staff. | ||
506 | |a Access limited to one user at a time. | ||
520 | 8 | |a Publisher Fact Sheet |b A pithy compendium celebrating pinnacles of decision-making that have shaped management through the ages. | |
520 | 8 | |a Annotation |b Sometimes controversial, sometimes irreverent, but always witty & informative, this book represents managerial genius across all (not just business-related) spectrums. Each entry describes a feat of management brilliance, extracts the invaluable lessons it contains & explores its ultimate impact. Readers will learn about the history-making decisions that gave rise to: the assembly line, the first reliable system of weights & measures, the credit card, the discovery of America, print & television advertising, the Walkman, Microsoft, CNN, the mainframe computer, the PC, the weight-loss industry, market research, mass production, brand management & more. | |
588 | 0 | |a Print version record. | |
650 | 0 | |a Decision making |v Case studies. | |
650 | 0 | |a Decision making |x History. | |
650 | 0 | |a Management |v Case studies. | |
650 | 0 | |a Management |x History. | |
776 | 0 | 8 | |i Print version: |a Crainer, Stuart. |t 75 greatest management decisions ever made. |d New York : AMACOM, ©1999 |z 081440491X |w (DLC) 99030611 |w (OCoLC)41285066 |
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