Franchising & licensing : two ways to build your business / Andrew J. Sherman.
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Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
©1999.
|
| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Management Systems
- The Foundation of Franchising
- Operations and Training
- Developing System Standards and Enforcing Quality Control
- Legal and Strategic Issues
- Regulatory Issues
- Compliance
- Structuring Franchise Agreements, Area Development Agreements, and Related Documents
- Protecting Intellectual Property
- Managing Disputes
- Sales and Marketing Strategies
- Developing Sales and Marketing Plans
- Taking Your Franchise Program Overseas
- Financial Strategies
- Business and Strategic Planning for the Growing Franchisor
- Raising Growth Capital for Emerging Franchisors
- The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues
- Special Issues in Mergers and Acquisitions
- Managing the Renewal and Transfer Process
- Licensing and Other Alternatives to Franchising
- Strategic and Structural Alternatives to Franchising
- Structuring Licensing Programs and Agreements
- Joint Ventures and Strategic Alliances.