Franchising & licensing : two ways to build your business / Andrew J. Sherman.
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to one user at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
©1999.
|
| Edition: | 2nd ed. |
| Subjects: |
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| 100 | 1 | |a Sherman, Andrew J. | |
| 245 | 1 | 0 | |a Franchising & licensing : |b two ways to build your business / |c Andrew J. Sherman. |
| 246 | 3 | |a Franchising and licensing | |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b AMACOM, |c ©1999. | ||
| 300 | |a 1 online resource (xvi, 449 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 500 | |a Includes resource directory and index. | ||
| 505 | 0 | 0 | |t Management Systems -- |t The Foundation of Franchising -- |t Operations and Training -- |t Developing System Standards and Enforcing Quality Control -- |t Legal and Strategic Issues -- |t Regulatory Issues -- |t Compliance -- |t Structuring Franchise Agreements, Area Development Agreements, and Related Documents -- |t Protecting Intellectual Property -- |t Managing Disputes -- |t Sales and Marketing Strategies -- |t Developing Sales and Marketing Plans -- |t Taking Your Franchise Program Overseas -- |t Financial Strategies -- |t Business and Strategic Planning for the Growing Franchisor -- |t Raising Growth Capital for Emerging Franchisors -- |t The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues -- |t Special Issues in Mergers and Acquisitions -- |t Managing the Renewal and Transfer Process -- |t Licensing and Other Alternatives to Franchising -- |t Strategic and Structural Alternatives to Franchising -- |t Structuring Licensing Programs and Agreements -- |t Joint Ventures and Strategic Alliances. |
| 506 | |a Access to electronic resources restricted to Simmons University students, faculty and staff. | ||
| 506 | |a Access limited to one user at a time. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Franchises (Retail trade) |z United States. | |
| 650 | 0 | |a License agreements |z United States. | |
| 776 | 0 | 8 | |i Print version: |a Sherman, Andrew J. |t Franchising & licensing. |b 2nd ed. |d New York : AMACOM, ©1999 |z 0814404502 |w (DLC) 98041138 |w (OCoLC)39739729 |
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