Dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam, The Netherlands :
Harwood Academic Publishers,
c2000.
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| Series: | Studies in consumption and markets ;
v. 1 |
| Subjects: |
| Physical Description: | x, 285 p. : ill. (some col.) ; 23 cm. |
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| Bibliography: | Includes bibliographical references (p. 269-273) and index. |
| ISBN: | 9058230856 |