Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell.
"Loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated cu...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2000]
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| Subjects: |
Main Collection
| Call Number: |
HF5415.1265 .N495 2000 |
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| Status: | Available Request this item |