The communications manager's challenge : leveraging established financial services brands into private label programs /

The communications manager's challenge : leveraging established financial services brands into private label programs / prepared by Belen M. Wieler

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Bibliographic Details
Main Author: Wieler, Belen M
Corporate Author: Simmons College (Boston, Mass.). Communications Dept
Format: Thesis Book
Language:English
Published: 1999
Subjects:
Simmons University (Boston, Mass.) > Dissertations
Financial services industry > United States
Brand name products > United States > Marketing

Archives (Library Use Only)

Holdings details from Archives (Library Use Only)
Call Number: HG181 .W54 1999
Status: Available

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