The communications manager's challenge : leveraging established financial services brands into private label programs / prepared by Belen M. Wieler leveraging established financial services brands into private label programs /

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Bibliographic Details
Main Author: Wieler, Belen M
Corporate Author: Simmons College (Boston, Mass.). Communications Dept
Format: Thesis Book
Language:English
Published: 1999
Subjects:

Archives - Level 2 (Library Use Only)

Holdings details from Archives - Level 2 (Library Use Only)
Call Number: HG181 .W54 1999
Copy 1 Available