The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, IL :
NTC Business Books,
[2000]
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| Subjects: |
Main Collection
| Call Number: |
HD69.B7 M373 2000 |
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| Status: | Available Request this item |