The kids market : myths and realities /

The kids market : myths and realities / James U. McNeal.

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Bibliographic Details
Main Author: McNeal, James U.
Format: Book
Language:English
Published: Ithaca, NY : Paramount Market, 1999.
Subjects:
Young consumers > United States.
Marketing research > United States.
Description
Item Description:Includes index.
Physical Description:272 p. : ill. ; 27 cm.
ISBN:0967143918

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