The kids market : myths and realities /

The kids market : myths and realities / James U. McNeal.

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Bibliographic Details
Main Author: McNeal, James U.
Format: Book
Language:English
Published: Ithaca, NY : Paramount Market, 1999.
Subjects:
Young consumers > United States.
Marketing research > United States.

Books - Level 2

Holdings details from Books - Level 2
Call Number: HF5415.33.U6 N362 1999
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