Athlete endorsers : risks, rewards and return on investment : do athlete endorsers influence consumer behavior? /

Athlete endorsers : risks, rewards and return on investment : do athlete endorsers influence consumer behavior? / by Kellie A. Buckley.

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Bibliographic Details
Main Author: Buckley, Kellie A.
Format: Thesis Book
Language:English
Published: 1999.
Subjects:
Corporate sponsorship.
Consumer behavior > United States.
Endorsements in advertising.

Archives (Library Use Only)

Holdings details from Archives (Library Use Only)
Call Number: HF5415.33 .B82 1999
Status: Available

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