Marketing/planning library and information services / Darlene E. Weingand.
Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given t...
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Main Author: | Weingand, Darlene E. |
---|---|
Format: | Book |
Language: | English |
Published: |
Englewood, Colo. :
Libraries Unlimited,
1999.
|
Edition: | Second edition. |
Subjects: |
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