Marketing/planning library and information services /

Marketing/planning library and information services / Darlene E. Weingand.

Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given t...

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Bibliographic Details
Main Author: Weingand, Darlene E.
Format: Book
Language:English
Published: Englewood, Colo. : Libraries Unlimited, 1999.
Edition:Second edition.
Subjects:
Libraries > Public relations.
Information services > Public relations.
Advertising > Information services.
Information services > Marketing.
Information services > Planning.
Advertising > Libraries.
Libraries > Marketing.
Library planning.

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Holdings details from Main Collection
Call Number: Z716.3 .W44 1999
Status: Available  Request this item

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