Marketing/planning library and information services / Darlene E. Weingand.
Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood, Colo. :
Libraries Unlimited,
1999.
|
| Edition: | Second edition. |
| Subjects: |
| LEADER | 02950cam a2200481 a 4500 | ||
|---|---|---|---|
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| 005 | 20221223184040.9 | ||
| 010 | |a 99031433 | ||
| 020 | |a 1563086123 |q (cloth) | ||
| 020 | |a 9781563086120 |q (cloth) | ||
| 035 | |a (OCoLC)41400839 | ||
| 035 | |a (CaEvIII)b1244940 | ||
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| 049 | |a SCLL | ||
| 050 | 4 | |a Z716.3 .W44 1999 | |
| 100 | 1 | |a Weingand, Darlene E. |0 n 80099954 | |
| 245 | 1 | 0 | |a Marketing/planning library and information services / |c Darlene E. Weingand. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Englewood, Colo. : |b Libraries Unlimited, |c 1999. | |
| 300 | |a xvii, 187 pages : |b illustrations ; |c 25 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 340 | |p illustration |2 rdaill | ||
| 504 | |a Includes bibliographical references (pages 169-173) and index. | ||
| 505 | 0 | |a What is marketing? And how does it connect to the planning process? -- Before you begin: forming a marketing/planning team -- Developing a mission and vision: why exist? -- The marketing audit: examining the library's environments -- Goals, objectives, and action strategies: a road map to an effective future -- The library's products: heart of the system -- The price: what does each product cost? -- The place: how to connect the customer with the product -- Promotion: last, but not least -- Evaluation: two approaches -- Present success: and designing a preferred future. | |
| 520 | |a Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given to the relationship between mission and vision. Serves as a resource for information professionals in both institutional and entrepreneurial settings, and Can be used as a text for students. | ||
| 650 | 0 | |a Libraries |x Public relations. |0 sh 85108776 | |
| 650 | 0 | |a Information services |x Public relations. |0 sh 98004112 | |
| 650 | 0 | |a Advertising |x Information services. |0 sh 85001132 | |
| 650 | 0 | |a Information services |x Marketing. |0 sh2008123674 | |
| 650 | 0 | |a Information services |x Planning. |0 sh 85066157 | |
| 650 | 0 | |a Advertising |x Libraries. |0 sh 85001139 | |
| 650 | 0 | |a Libraries |x Marketing. |0 sh2009129693 | |
| 650 | 0 | |a Library planning. |0 sh 85076712 | |
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| 852 | |b Main Collection |h Z716.3 .W44 1999 |0 aae373f8-a99c-11ea-b550-3a67fadbd8b9 | ||