Marketing/planning library and information services / Darlene E. Weingand.

Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given t...

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Bibliographic Details
Main Author: Weingand, Darlene E.
Format: Book
Published: Englewood, Colo. : Libraries Unlimited, 1999.
Edition:2nd ed.

Books - Level 2

Holdings details from Books - Level 2
Call Number: Z716.3 .W44 1999
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