Strategic management for today's libraries / Marilyn Gell Mason.

"Strategic management arms librarians with the ability to work proactively with external changes to achieve the library's mission. Marilyn Gell Mason outlines the different forces affecting libraries and explains how and why librarians must manage external changes just as they manage inter...

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Bibliographic Details
Main Author: Mason, Marilyn Gell.
Format: Book
Published: Chicago : American Library Association, 1999.
Series:ALA editions
Table of Contents:
  • Introduction to Strategic Management
  • pt. I. Trend Analysis. 1. Trends Challenging the Library: Technological, Economic, Social, Political. 2. The Future of the Public Library. 3. The Future Revisited
  • pt. II. Political Context. 4. The Politics of Cooperation. 5. The Politics of Information. 6. The Fortune Cookie: Socio-Political Impact of Information Technology. 7. Washington Update. 8. Politics and the Public Library: A Management Guide
  • pt. III. Innovation. 9. Managing Innovation
  • pt. IV. Economic Issues. 10. User Fees I: The Economic Argument. 11. User Fees II: The Library Response
  • pt. V. The Impact of Technology. 12. Library Automation: The Next Wave. 13. Sex, Kids, and the Public Library. 14. Reference Revolutions. 15. Educational Programming in the Digital Era. 16. The Yin and Yang of Knowing
  • pt. VI. Literacy. 17. Libraries, Literacy, and the Future
  • pt. VII. What "Global" Means for Libraries. 18. Is There a Global Role for Metropolitan City Libraries?
  • pt. VIII. The Library of Congress. 19. More than a Library for Congress: Making LC the Nation's Library
  • pt. IX. Personal Style. 20. Five Women
  • pt. X. Measuring Success.