Strategic management for today's libraries / Marilyn Gell Mason.

"Strategic management arms librarians with the ability to work proactively with external changes to achieve the library's mission. Marilyn Gell Mason outlines the different forces affecting libraries and explains how and why librarians must manage external changes just as they manage inter...

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Bibliographic Details
Main Author: Mason, Marilyn Gell.
Format: Book
Language:English
Published: Chicago : American Library Association, 1999.
Series:ALA editions
Subjects:
Description
Summary:"Strategic management arms librarians with the ability to work proactively with external changes to achieve the library's mission. Marilyn Gell Mason outlines the different forces affecting libraries and explains how and why librarians must manage external changes just as they manage internal resources. Among the external factors are: political context, innovation, economic issues, the impact of technology, and intellectual freedom." "Mason then explains how librarians can transform external forces into positive outcomes for the library, their patrons, and themselves. She maintains strategic management can spell the difference between a positive role for libraries in their communities and a library unable to keep up with the forces affecting it."--Jacket.
Item Description:Articles originally published between 1973 and 1998.
Physical Description:v, 146 pages ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0838907571
9780838907573