Slave in a box : the strange career of Aunt Jemima /

Slave in a box : the strange career of Aunt Jemima / M.M. Manring.

"In Slave in a Box, M.M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and...

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Bibliographic Details
Main Author: Manring, M. M., 1962-
Format: Book
Language:English
Published: Charlottesville : University Press of Virginia, 1998.
Series:American South series.
Subjects:
Jemima, > Aunt.
Quaker Oats Company.
Advertising > Social aspects > United States > History > 20th century.
African American women in advertising.
Stereotypes (Social psychology) in advertising > United States.
Table of Contents:
  • Cracking jokes in the Confederate supermarket
  • Someone's in the kitchen : mammies, mothers, and others
  • From minstrel shows to the World's Fair : the birth of Aunt Jemima
  • They were what they ate : James Webb Young and the recontruction of American advertising
  • The Old South, the absent mistress, and the slave in a box
  • The secret of the Bandanna : the mammy in contemporary society.

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