Marketing plans that work : targeting growth and profitability /

Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan

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Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Keegan, Warren J
Format: Book
Language:English
Published: Boston : Butterworth-Heinemann, c1997
Subjects:
Marketing > Planning

Main Collection

Holdings details from Main Collection
Call Number: HF5415.13 .M36918 1997
Status: Available Request this item

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