Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs / by Terry G. Vavra.
Details gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Milwaukee, Wis. :
ASQ Quality Press,
[1997]
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| Subjects: |
| Summary: | Details gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives. |
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| Physical Description: | xviii, 490 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 465-476) and index. |
| ISBN: | 0873894057 9780873894050 |