Marketing concepts for libraries and information services /

Marketing concepts for libraries and information services / Eileen Elliott de Sáez.

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Bibliographic Details
Main Author: De Sáez, Eileen Elliott (Author)
Format: Book
Language:English
Published: London : Library Association Publishing, 1993.
Subjects:
Libraries > Marketing.
Information services > Marketing.
Libraries > Public relations.
Advertising > Libraries.
Advertising > Information services.
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Marketing concepts for libraries and information services /
by De Sáez, Eileen Elliott
Published 2002
Book
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