Breaking up America : advertisers and the new media world / Joseph Turow.
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between...
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Main Author: | Turow, Joseph. |
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Format: | Book |
Language: | English |
Published: |
Chicago :
University of Chicago Press,
1997.
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Subjects: |
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