Breaking up America : advertisers and the new media world / Joseph Turow.

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between...

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Bibliographic Details
Main Author: Turow, Joseph.
Format: Book
Published: Chicago : University of Chicago Press, 1997.

Books - Level 2

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Call Number: HF5813.U6 T85 1997
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