Understanding global cultures : metaphorical journeys through 17 countries / Martin J. Gannon and associates.

This book uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In addition to expanding the number of countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntingto...

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Bibliographic Details
Main Author: Gannon, Martin J. (Author)
Format: Book
Language:English
Published: Thousand Oaks : Sage Publications, ©1994.
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Call Number: GN345.7 .G36 1994
Status: Available  Request this item