Riding the waves of culture : understanding diversity in global business / Fons Trompenaars.

"In today's global business community, there is no single best approach to management: each culture has its own way of building relationships, motivating employees, negotiating, and working. Those who venture into unfamiliar cultures without a clear understanding of these differences will...

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Bibliographic Details
Main Author: Trompenaars, Alfons.
Format: Book
Published: Burr Ridge, Ill. : Irwin Professional Pub., c1994.

Books - Level 2

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Call Number: HD30.55 .T76 1994
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