The rise and fall of strategic planning : reconceiving roles for planning, plans, planners / Henry Mintzberg.

Mintzberg traces the origins and history of strategic planning through its prominence and subsequent fall. He argues that we must reconceive the process by which strategies are created -- by emphasizing informal learning and personal vision -- and the roles that can be played by planners. Mintzberg...

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Bibliographic Details
Main Author: Mintzberg, Henry.
Format: Book
Language:English
Published: New York : Toronto : Free Press ; Maxwell Macmillan Canada, [1994]
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Call Number: HD30.28 .M56 1994
Status: Available  Request this item