When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
Underwood shows how the trend toward making newspapers more responsive to reader's desires has restricted journalism.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Columbia University Press,
[1993]
|
| Subjects: |
Main Collection
| Call Number: |
PN4734 .U63 1993 |
|---|---|
| Status: | Available Request this item |