Soap operas for social change : toward a methodology for entertainment-education television / Heidi Noel Nariman ; foreword by Everett M. Rogers.
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger,
1993.
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| Series: | Media and society series.
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Table of Contents:
- Foreword / Everett M. Rogers
- 1. Formulation of the Entertainment-Education Strategy for Development Communication in Mexico
- 2. Theoretical Components of Entertainment-Education Soap Operas
- 3. Assembling an Entertainment-Education Soap Opera Based on Formative Evaluation Research
- 4. Summative Evaluation Research: Testing Hypotheses and Measuring the Effects of Entertainment-Education Soap Operas in Mexico
- 5. Building upon Mexico's Experience with Entertainment-Education Soap Operas; Summary and Conclusions.