Soap operas for social change : toward a methodology for entertainment-education television / Heidi Noel Nariman ; foreword by Everett M. Rogers.

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Bibliographic Details
Main Author: Nariman, Heidi Noel
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 1993.
Series:Media and society series.
Subjects:

MARC

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245 1 0 |a Soap operas for social change :  |b toward a methodology for entertainment-education television /  |c Heidi Noel Nariman ; foreword by Everett M. Rogers. 
264 1 |a Westport, Conn. :  |b Praeger,  |c 1993. 
300 |a xxii, 143 pages, 12 unnumbered pages of plates :  |b illustrations ;  |c 24 cm. 
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490 1 |a Media and society series 
504 |a Includes bibliographical references (pages 133-137) and index. 
505 0 0 |t Foreword /  |r Everett M. Rogers --  |g 1.  |t Formulation of the Entertainment-Education Strategy for Development Communication in Mexico --  |g 2.  |t Theoretical Components of Entertainment-Education Soap Operas --  |g 3.  |t Assembling an Entertainment-Education Soap Opera Based on Formative Evaluation Research --  |g 4.  |t Summative Evaluation Research: Testing Hypotheses and Measuring the Effects of Entertainment-Education Soap Operas in Mexico --  |g 5.  |t Building upon Mexico's Experience with Entertainment-Education Soap Operas; Summary and Conclusions. 
600 1 0 |a Sabido, Miguel.  |0 n 85210310  
650 0 |a Television soap operas  |x Social aspects.  |0 sh2008003359 
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650 0 |a Television in education.  |0 sh 85133551  
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