Out of the garden : toys, TV, and children's culture in the age of marketing / Stephen Kline.
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy...
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| Format: | Book |
| Language: | English |
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London ; New York :
Verso,
1993.
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Table of Contents:
- The sovereignty of consumerism : children in the age of marketing
- Communication analysis for the age of marketing
- The making of children's culture
- From literacy to comics : the origins of children's fiction
- Thralls of the screen : the rise of mass media for children
- Marketing toys to children and youth
- Building character
- Limited imaginings
- The parables of play : policy, strategy and advertising design
- Technicians of the imagination.