Selling to a segmented market : the lifestyle approach /

Selling to a segmented market : the lifestyle approach / Chester A. Swenson.

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Bibliographic Details
Main Author: Swenson, Chester A.
Format: Book
Language:English
Published: New York : Quorum Books, [1990]
Subjects:
Market segmentation > United States.
Consumers' preferences > United States.
Consumer behavior > United States.
Lifestyles > United States.

Main Collection

Holdings details from Main Collection
Call Number: HF5415.127 .S94 1990
Status: Available  Request this item

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