Infopromotion : publicity and marketing ideas for the information profession / Feona Hamilton.
This book provides a clear strategy for the improvement of communication between the library and its users through the use of graphics and a corporate identity. It shows how the development of such an approach can produce benefits for the library while at the same time allowing the flexibility and i...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Aldershot, Hants, England ; Brookfield, Vt., USA :
Gower,
[1990]
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| Subjects: |
| Summary: | This book provides a clear strategy for the improvement of communication between the library and its users through the use of graphics and a corporate identity. It shows how the development of such an approach can produce benefits for the library while at the same time allowing the flexibility and individuality of the constituent parts of the system often needed. Areas covered include the creation of an overall plan for the library's communication programme, guiding buildings and collections, explaining and promoting services, stationery design, publishing for sale, and how graphics can be used effectively throughout the library service. |
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| Physical Description: | xi, 281 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 272-273) and index. |
| ISBN: | 0566055775 9780566055775 |