Ogilvy on advertising / David Ogilvy.
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Crown,
[1983]
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Edition: | First American edition. |
Subjects: |
Main Collection
Call Number: |
HF5823 .O36 1983 |
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Status: | Available Request this item |