Advertising and competition.
A scholarly defense of advertising.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
New York University Press,
1967.
|
| Subjects: |
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| 100 | 1 | |a Backman, Jules, |d 1910-1982. |0 n 79123708 | |
| 245 | 1 | 0 | |a Advertising and competition. |
| 264 | 1 | |a New York : |b New York University Press, |c 1967. | |
| 300 | |a xvi, 239 pages : |b illustrations ; |c 22 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 340 | |m 8vo. |2 rdabf | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Advertising in perspective -- Advertising and barriers to entry -- Advertising and economic concentration -- Advertising and prices -- Advertising and profit rates -- Summary and conclusions. | |
| 520 | |a A scholarly defense of advertising. | ||
| 650 | 0 | |a Advertising |z United States. |0 sh2007100691 | |
| 776 | 0 | 8 | |i Online version: |a Backman, Jules, 1910-1982. |t Advertising and competition. |d New York, New York University Press, 1967 |w (OCoLC)899756592 |
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