Advertising and competition.
A scholarly defense of advertising.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
New York University Press,
1967.
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| Subjects: |
| Summary: | A scholarly defense of advertising. |
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| Physical Description: | xvi, 239 pages : illustrations ; 22 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0340090448 9780340090442 |