International marketing.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1970]
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| Edition: | Second edition. |
| Series: | Prentice-Hall foundations of marketing series.
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| Subjects: |
Table of Contents:
- Marketing for the global enterprise
- Internation marketing
- The economic, cultural, and political roots of marketing systems
- Consumers: what they buy and how they buy
- Product policy
- Distribution
- Promotion and market research
- The total marketing program.