Consumer-brand relationships insights for theory and practice /

Consumer-brand relationships insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Corporate Author: ProQuest (Firm)
Other Authors: Fournier, Susan., Breazeale, Michael, 1964-, Fetscherin, Marc.
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2012.
Subjects:
Branding (Marketing)
Customer relations.
Relationship marketing > Research.
Electronic books.

Internet

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Online Resources

Holdings details from Online Resources
Call Number: HF5415.5 .C662 2012

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