Marketing navigation how to keep your marketing plan on course to implementation success /

Marketing navigation how to keep your marketing plan on course to implementation success / Edmund Bradford, Steve Erickson and Malcolm McDonald.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Bradford, Edmund
Corporate Author: ProQuest (Firm)
Other Authors: Erickson, Steve, McDonald, Malcolm
Format: Electronic eBook
Language:English
Published: Oxford : Goodfellow Publishers Ltd, 2012.
Subjects:
Marketing.
Marketing > Management.
Electronic books.

Internet

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Holdings details from Online Resources
Call Number: HF5415.13 .B73 2012

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