Spending advertising money in the digital age how to navigate the media flow / Hamish Pringle and Jim Marshall.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Pringle, Hamish.
Corporate Author: ProQuest (Firm)
Other Authors: Marshall, Jim, 1955-
Format: Electronic eBook
Language:English
Published: London ; Philadelphia : Kogan Page, 2012.
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Description
Physical Description:xx, 316 p. : ill.
Bibliography:Includes bibliographical references and index.
Access:Access to electronic resources restricted to Simmons University students, faculty and staff.