Pricing segmentation and analytics Tudor Bodea and Mark Ferguson.
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing...
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access restricted to authorized users and institutions. |
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| Edition: | 1st ed. |
| Series: | Marketing strategy collection.
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| Subjects: |
Internet
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| Call Number: |
HF5416.5 .B636 2012 |
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