Product innovation toolbox a field guide to consumer understanding and research /

Product innovation toolbox a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Corporate Author: ProQuest (Firm)
Other Authors: Beckley, Jacqueline H., Paredes, Maria Dulce, Lopetcharat, Kannapon
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley-Blackwell, 2012.
Subjects:
New products.
Consumer behavior.
Marketing research.
Electronic books.

Internet

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Call Number: TS170 .P758 2012

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