The social media MBA your competitive edge in social media strategy development and delivery /

The social media MBA your competitive edge in social media strategy development and delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Holloman, Christer.
Corporate Author: ProQuest (Firm)
Other Authors: Adeyeri, Eb.
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2012.
Subjects:
Information technology > Management.
Social media.
Customer relations.
Internet marketing.
Branding (Marketing)
Electronic books.

Internet

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Online Resources

Holdings details from Online Resources
Call Number: HD30.2 .H645 2012

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