The small business bible everything you need to know to succeed in your small business / Steve D. Strauss.

"An updated third edition of the most comprehensive guide to small business successWhether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn&#...

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Strauss, Steven D., 1958-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Edition:3rd ed.
Subjects:
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100 1 |a Strauss, Steven D.,  |d 1958- 
245 1 4 |a The small business bible  |h [electronic resource] :  |b everything you need to know to succeed in your small business /  |c Steve D. Strauss. 
250 |a 3rd ed. 
260 |a Hoboken, N.J. :  |b Wiley,  |c 2012. 
300 |a xiii, 578 p. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
505 0 |a section I. Starting your business -- section II. Running your business -- section III. Growing your business. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
520 |a "An updated third edition of the most comprehensive guide to small business successWhether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed"--  |c Provided by publisher. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Small business  |z United States  |x Management. 
650 0 |a Small business  |z United States  |x Finance. 
650 0 |a New business enterprises  |z United States. 
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