Landing page optimization the definitive guide to testing and tuning for conversions /

Landing page optimization the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Ash, Tim, 1965-
Corporate Author: ProQuest (Firm)
Other Authors: Page, Rich., Ginty, Maura.
Format: Electronic eBook
Language:English
Published: Indianapolis, Ind. : John Wiley & Sons, c2012.
Edition:2nd ed.
Series:Serious skills
Subjects:
Web sites > Evaluation.
Web sites > Testing.
Web sites > Design.
Internet marketing.
Electronic books.
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100 1 |a Ash, Tim,  |d 1965- 
245 1 0 |a Landing page optimization  |h [electronic resource] :  |b the definitive guide to testing and tuning for conversions /  |c Tim Ash, Rich Page, Maura Ginty. 
250 |a 2nd ed. 
260 |a Indianapolis, Ind. :  |b John Wiley & Sons,  |c c2012. 
300 |a xviii, 461 p. :  |b ill. 
440 0 |a Serious skills 
500 |a Includes index. 
505 0 |a pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Web sites  |x Evaluation. 
650 0 |a Web sites  |x Testing. 
650 0 |a Web sites  |x Design. 
650 0 |a Internet marketing. 
655 4 |a Electronic books. 
700 1 |a Page, Rich. 
700 1 |a Ginty, Maura. 
710 2 |a ProQuest (Firm) 
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