Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.

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Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Morgan, John, 1961-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2012.
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Call Number: HF5415.1255 .M67 2012