Marketing accountability a new metrics model to measure marketing effectiveness /

Marketing accountability a new metrics model to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: McDonald, Malcolm.
Corporate Author: ProQuest (Firm)
Other Authors: Mouncey, Peter.
Format: Electronic eBook
Language:English
Published: London : Kogan Page, 2011.
Subjects:
Marketing > Management.
Marketing > Cost effectiveness.
Marketing.
Electronic books.

Internet

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Call Number: HF5415.13 .M369159 2011

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