The value of arts for business Giovanni Schiuma.

"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the art...

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Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Schiuma, Giovanni.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2011.
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Call Number: HD53 .S358 2011