Brand valued how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodés Vilà.
"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campa...
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2011.
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| Subjects: |
Internet
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| Call Number: |
HF5415.1255 .C476 2011 |
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