Retail marketing and branding a definitive guide to maximizing ROI /

Retail marketing and branding a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: Perrey, Jesko
Corporate Author: ProQuest (Firm)
Other Authors: Spillecke, Dennis
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex : Wiley, c2011.
Subjects:
Branding (Marketing)
Brand name products.
Retail trade.
Electronic books.

Internet

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Holdings details from Online Resources
Call Number: HF5415.1255 .P47 2011

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